Company profile

First 4 Men puts short-term cover around the way South African men actually live. The domestic policy brings together homeowners, household contents, personal all-risk, personal accident, watercraft, motor and personal liability. Motorcycle cover is built for riders, not bolted on afterwards. Business insurance covers the premises, the stock and equipment, public liability and interruption while you get back to work.

The job of the brand is simple: turn the “uh-oh” into “we’ve got you covered”, with a person on the line rather than a faceless queue.